for businesses, groups, individuals, and
Affordable websites to increase
Our philosophy of websites:
It's web design. It's for your
company, not to show off what the webmaster can do. Make it simple
for the customer to navigate, and ensure the pages load quickly.
With that in mind, here's our opinion of what your website should do:
Your website is supposed to get business for your
So many websites try to dazzle you
with flash and graphics, but that's to attract you to a site.
You don't need to attract them once they're already there! The
only thing the "dazzle" does is make it take longer to download your page
and irritate your prospect. This can be particularly annoying
for the dial-up
Your website should "immediately"
tell the customer what you do. Notice our home page: it
says "Web Design." It
immediately tells you what we do.
Click here to see a website that fails miserably in this area.
exceptions ... some sites are primarily informational to their company
or group, but those are the exception, and generally have some appeal
to the public as well.
Your website should rank well in search
So many places make promises;
so many want you to pay-for-click. Surprise! No one can
guarantee you'll always be number 1. And, while you're paying $2 -
$3 for each "click," do you think your competitors aren't sitting at
their keyboards clicking on your site to cost you money?
We work the system as
best we can to build your reputation within the search engines. An
example of this is one of our clients,
Go-Karts. They have a very generic name, with many go-kart
companies using "reliable" to describe their product. As of
10/16/2010, in a Yahoo search for "reliable go-karts," there were
Go-Karts was number one.
They were also numbers 2 and 5.
In the same search on Google, there were 159,000 responses.
Go-Karts was number one.
They were also numbers 2 - 8.
With just the term "go-karts," there
were 1,530,000 responses on Google.
Go-Karts was number 3.
Number 3 out of 1
Go-Karts a large conglomerate that's been around for 100 years?
No, they're a "mom & pop" shop whose website is almost 8 years
old (established 1/30/2003). Their traffic? About 800 unique
visitors per day (that's about 24,000 visitors per month,
or 292,000 -- over 1/4 million -- per year). And, about 83% of visitors add them to
Do we have others? Yes, most of
our customers report good response in search engines. One of the
most impressive was a client we got into Google within 7 days of our
submitting their site. There are also things that you can do to
help your website get higher in the search engines, but we don't want to
give away all our secrets.
website should "solve a problem" for your customer so you can
make the sale.
Websites provide information to solve
problems for the company's customer, allowing the customer to
purchase. Sites that do anything else are generally missing the
point. (What's the problem? It could be lack of
information, or lack of access to your company. The bottom-line
is to "make the sale.")
Links to other sites should be used sparingly, if at all. There
may be complementary sites, or people with whom you do business, that
you want to help promote. But, why promote weather pages,
horoscopes, etc., when all it does it take people away from
your site? (You'll notice we have several links to sites we
think "do it wrong," as we think these sites demonstrate our point.
But, we open those in a new page, so you still have us in an open
Use pictures, but only ones
relevant to your site.
Yes, it looks cool. It also slows
down the surfer, especially if they're on dial-up. So, most
companies put a "skip intro" on their site. But, by saying "skip
intro" you're saying the info isn't worth watching. So it is worth
watching, or not? Bottom line: forget it. Say it in
You brought people to your site to what
-- send them somewhere else? Yes, there are sites that do just
that, and they are annoying. Don't be tempted by the few cents
you'll make by hosting others' ads. Keep your customer in
e-mail -- the reputation of
With so many people operating on
the internet, one never knows if they're doing business in Dallas or
Dubai. With a "free" e-mail, your customers don't know if you're
a legitimate business or if you're operating out of a closet in the
Middle East with an e-mail address you created that morning.
Especially if you're a professional, your e-mail needs to say so.
looks much more professional than "email@example.com"
and it authenticates you as a legitimate business.
Your website should be easy to navigate.
If the customer can't get around
the website, they'll shop elsewhere. Notice the easy to ready
navigation on the upper-left of this page. (If you are an
organization that gets donations from sponsors, it's fine to list them,
sponsors shouldn't be confused with pay-per-click ads.)
Your website should be easy to read.
Websites that use a lot of
different fonts and graphics just confuse the reader, making them go
(If you couldn't read that, it asked, "See how annoying this is?")
Why would anyone annoy their prospects with something like that?
Some might think it "cute," but it's never "cute" to lose prospects.
Ever notice how so many websites use small type? That's great if
you want to sell to teenagers, but if you want customers over 30, the
fonts should be big enough to read.
(*Some of these websites may have
been "repaired" after we put these links in here.)
We want your site to get results!
Want a personalized e-mail for yourself or a
small business, but can't justify a website?
You can be
firstname.lastname@example.org (pending domain
availability). We'll set you up with up to 5 e-mail addresses on the same
domain, annually, for only: